Cashmere has always been considered one of the world’s most noble fibres; as far back as the Roman Empire, only the most important members of society were permitted to wear it. Along time, cashmere was considered as a prerogative of a small élite group of people.

Why then it is still considered so precious and noble? Many reasons can explain this, starting with its origins. The most luxurious and precious cashmere comes from inland Mongolia, a region of central Asia where climate is extreme. In this arid environment, sitting at 2,000 meters above sea level, the temperatures reach -30°C in winter, followed by hot and torrid summers; this particular climate produces the unique cashmere goats’ soft duvet (behind the coarser longer fibres) which protects the animal from wind and rain.

Then, we have to consider all the work that is behind the production of a cashmere spool; first the fine cashmere fibres are twisted together in spinning, thus forming thousands of microscopic air pockets which make cashmere a superb insulator.

This is when our experience, research and creativity come into play and allow our brand to produce our finest cashmere garments. Experience helps us selecting the highest quality yarns and to weave them the best possible way; research has brought us modern knitting machinery; creativity is what identifies us, together with the highest attention to every detail.

Every garment that receives “I Rocchi” label with the rose is a unique creation, coming from the highest craftsman quality of our company.


Cashmere used in making our garments has been dyed in its natural state to establish an even colour throughout the product, as well as ensuring a stronger knit.

Since cashmere is a precious and delicate fibre which requires a little more care and attention, we are glad to give you following advice, with which your garment will last for years:

  • Hand wash knits with cold water, using a fine washable soap. Woven garments should be dry-cleaned.
  • Gently squeeze the suds through the fabric, taking care not to rub the garment too much as this may cause shrinkage and increase pilling.
  • Rinse the garment in cool clean water, squeezing gently without twisting or wringing.
  • Ideally the garment should be dried flat on a clean towel.
  • When dry, press lightly with a cool iron.
  • Treat stains as quickly as possible; rinse immediately with cold water – hot water may set the stain. If the garment gets wet, allow it to dry away from direct heat.
  • At season’s end, clean and store garments in a garment bag in a cool, dry place
× Contact us on WhatsApp